Veterinary Equipment Bundling: Nobody Can Compete With Free
“A veterinary clinic is offered a CT scanner at no upfront cost. An ultrasound machine, a digital x-ray system, a PACS — all of it, free, or nearly free. The condition: sign a multi-year laboratory-services contract. The equipment is not free. Its cost is buried inside the lab contract, paid over years, and ultimately funded by pet owners through diagnostic pricing that never had to compete. This article is written from the perspective of the company that sells imaging equipment honestly, at a real price — and cannot survive against a price that is not real.”









