VitalRads: The Full Story
“Brian Poteet didn’t build veterinary teleradiology — he observed how it was done at PetRays, departed, and started his own company. What he built was eventually good. What happened to it is something else: the VITALRADS trademark was transferred to a private equity consolidator in 2018 without any public announcement, the brand now sits on a $1.7 billion distressed debt pile, and independent clinics are being steered to it through a “membership organization” that is operated by the same corporate owner. None of this is disclosed at the point of care.”




