The Veterinary Teleradiology Industry — Exposed.
VitalRads: The Full Story
“Brian Poteet didn’t build veterinary teleradiology — he observed how it was done at PetRays, departed, and started his own company. What he built was eventually good. What happened to it is something else: the VITALRADS trademark was transferred to a private equity consolidator in 2018 without any public announcement, the brand now sits on a $1.7 billion distressed debt pile, and independent clinics are being steered to it through a “membership organization” that is operated by the same corporate owner. None of this is disclosed at the point of care.”
When the Right Enforcer Acts: The Federal Prosecution of U.S. Compounding and What It Means for Veterinary Teleradiology
“The federal government prosecuted a six-year veterinary kickback scheme involving a publicly traded pharmaceutical company, secured a corporate guilty plea, a jury conviction, two individual guilty pleas, and up to $21 million in criminal exposure — all in a context where the primary federal anti-kickback statute did not apply. The tools it used are available to every state attorney general in the country. The conduct those tools were used to address is structurally present in the veterinary teleradiology industry today.”
The Wrong Target: How a Nevada Pharmacy Board’s Anti-Kickback Crusade Revealed the Real Enforcement Gap in Veterinary Medicine
“A state regulatory board spent two years trying to shut down a transparent pharmacy delivery company for alleged kickback violations — and lost. The same legal framework has never been applied to the corporate teleradiology platforms operating identical revenue-sharing arrangements at national scale. The question is not whether the law applies. The question is who has the standing to enforce it.”
The AVMA Says It’s Unethical. Multiple States Say It’s Illegal. Nobody Is Enforcing Either.
“Veterinary fee-splitting and kickbacks are prohibited by the profession’s own ethics code, outlawed by statute in multiple states across three categories of law, and documented as a growing regulatory concern by the legal community. They are also a routine feature of corporate veterinary consolidation. The gap between what the rules say and what the industry does is not a secret. It is a business model.”
Champion or Gatekeeper? Matthew Wright, DICOM WG-25, and the Compliance Gap That Never Closed — You Decide.
“He was the ACVR’s DICOM standards chair, the compliance watchdog, and the owner of the platform that profited when compliance failed — all at the same time. A decade after his committee went dormant, 94.9% of veterinary DICOM files still don’t conform. The evidence is public and the question is simple: champion or gatekeeper?”
The Mars Empire: How One Candy Company Came to Own Your Pet’s Exam, Bloodwork, and X-Ray
” Mars, Incorporated owns Banfield, VCA, BluePearl, Antech Diagnostics, and Antech Imaging Services — the teleradiologist reading your pet’s X-rays. None of it is disclosed to pet owners at the point of care. “
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Exposing kickbacks, fee splitting, antitrust violations, and illegal bundling practices in veterinary teleradiology.
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About Veterinary Teleradiology
Veterinary Teleradiology is an independent industry publication dedicated to education, transparency, and accountability in veterinary radiology. We provide clinics with the information they need to make informed decisions about teleradiology providers, and we hold the industry accountable for illegal practices including kickbacks, fee splitting, and antitrust violations.
Decades of Veterinary Telemedicine Experience
Our editorial team brings over two decades of firsthand experience in veterinary teleradiology — giving us unique insight into the industry practices that others won’t report on.